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Course curriculum

A step-by-step structure to help you master how the Google Ads Auction and Ad Rank really work.

    1. πŸ‘‹ Welcome to the course

    2. Lesson 1 - Welcome to the Course Google Ads Auction

    3. πŸ“˜ Download the Lesson Summary

    4. 🧩 Start the Lesson Exercise

    5. πŸ’Œ Download the Answer Key

    6. Lesson 2 - What is the Ad Auction?

    7. πŸ“˜ Download the Lesson Summary

    8. 🧩 Start the Lesson Exercise

    9. πŸ’Œ Download the Answer Key

    10. Lesson 3 - What is the Ad Rank?

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    11. πŸ“˜ Download the Lesson Summary

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    12. 🧩 Start the Lesson Exercise

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    13. πŸ’Œ Download the Answer Key

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    1. Lesson 4 - First component: Your Bid

    2. πŸ“˜ Download the Lesson Summary

    3. 🧩 Start the Lesson Exercise

    4. πŸ’Œ Download the Answer Key

    5. Lesson 5 - Second Component: Ad and Landing Page Quality | Fundamentals

    6. πŸ“˜ Download the Lesson Summary

    7. 🧩 Start the Lesson Exercise

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    9. Lesson 5 - Second Component: Ad and Landing Page Quality | Improve the experience

    10. πŸ“˜ Download the Lesson Summary

    11. 🧩 Start the Lesson Exercise

    12. πŸ’Œ Download the Answer Key

    13. Lesson 6 - 3rd Ad Rank Component: Ad Rank Thresholds

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    15. 🧩 Start the Lesson Exercise

    16. πŸ’Œ Download the Answer Key

    1. Lesson 7 - 4th component: Auction Competitiveness

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    3. 🧩 Start the Lesson Exercise

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    5. Lesson 8 - 5th component: The context of the person’s search Concepts

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    7. 🧩 Start the Lesson Exercise

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    9. Lesson 8 - 5th Component: The Context of the Person’s Search (Optimization Techniques)

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    11. 🧩 Start the Lesson Exercise

    12. πŸ’Œ Download the Answer Key

    1. Lesson 9 - Sixth Component: The Expected Impact from Your Ad Assets and Other Ad Formats

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    3. 🧩 Start the Lesson Exercise

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    5. Lesson 10 - Extra Component: Daily Budget

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    7. 🧩 Start the Lesson Exercise

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    1. Lesson 11 - Two examples of how wecan apply the concept of Ad Rank in hypothetical auctions

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    3. 🧩 Start the Lesson Exercise

    4. πŸ’Œ Download the Answer Key

    5. Lesson 12 - Some tools inside Google Ads that can help us interpret data related to the Ad Rank of our campaigns

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    7. 🧩 Start the Lesson Exercise

    8. πŸ’Œ Download the Answer Key

    9. Lesson 13 - Three hypothetical result examples, extending an analysis based on Ad Rank

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    11. 🧩 Start the Lesson Exercise

    12. πŸ’Œ Download the Answer Key

About this course

  • 15 Lessons
  • ~1h47m of content
  • Student Support Included

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