Course curriculum

    1. Online Advertising with Google Ads

    2. The Strategic Role of Advertising - And Why Google Ads Leads

    1. The Google Search Network: From Google’s First Experiment to a Modern Intent Ecosystem

    2. Google Display Network (GDN)

    3. YouTube: The World’s Video Library and a Global Search Engine

    4. Google Shopping: Google’s Product Discovery Engine

    5. Google Images: Google’s Visual Search Engine

    6. Google Discover: Google’s Predictive Content Feed

    7. Google Maps: Google’s Local-Intent Environment

    8. Google Hotel: Understanding Google’s Hotel & Accommodation Ecosystem

    9. Google Travel: The Complete Travel Ecosystem

    10. Google Play: Google’s Global Digital Marketplace

    11. Things to Do on Google — What It Is and How It Works

    12. AdMob — Google’s Mobile App Advertising Network

    1. Google Ads Campaign Map by Google Network

    2. Google Ads Ad Formats Map

    3. Map of Google Ads Campaign Types

About this course

  • $29.00
  • 17 lessons
  • 1 hour of video content

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