Course curriculum

    1. Lesson 1 - Online Advertising with Google Ads

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    3. Lesson 2: The Strategic Role of Advertising — And Why Google Ads Leads

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    1. Lesson 1 - The Google Search Network: From Google’s First Experiment to a Modern Intent Ecosystem

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    3. Lesson 2 - Google Display Network (GDN)

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    5. Lesson 3 - YouTube: The World’s Video Library and a Global Search Engine

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    7. Lesson 4 - Google Shopping: Google’s Product Discovery Engine

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    9. Lesson 5 - Google Images: Google’s Visual Search Engine

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    11. Lesson 6 - Google Discover: Google’s Predictive Content Feed

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    13. Lesson 7 - Google Maps: Google’s Local-Intent Environment

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    15. Lesson 8 - Google Hotel: Understanding Google’s Hotel & Accommodation Ecosystem

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    17. Lesson 9 - Google Travel — The Complete Travel Ecosystem

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    19. Lesson 10 - Google Play: Google’s Global Digital Marketplace

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About this course

  • 24 lessons